Two candidates announced their campaigns for president the last two days, one was an experienced former First Lady, Senator and Secretary of State who has run for president before. The other was another first term senator. Former Secretary of State Hillary Clinton made official what has been painfully obvious for quite some time: she's running for president again. Meanwhile, Senator Marco Rubio launched his first bid and the contrast goes beyond their experience.
Young and old
Male and Female
Latino and White
Policy heavy and Policy light.
But I would argue there's another contrast at play here between these two candidates: sincere and insincere. Hillary's announcement sounded like a bunch of her advisors got together, took some of Obama's greatest hits and mixed them with some rhetoric more familiar from Elizabeth Warren and gave it to Hillary a few minutes before to read off a computer screen: “Everyday Americans need a champion. And I want to be that champion,” she says unconvincingly in her announcement video. Washington Post's Ruth Marcus called the video "insultingly vapid" she continues in the text saying it's "a Verizon commercial without the substance."
Meanwhile on Monday, Senator Marco Rubio made a passionate pitch to voters about the future of America, assuring potential voters "Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday, Yesterday is over, And we’re never going back." He proceeded to go over some of his policy proposals and if you go to his website, you can see everything he's written on some of the particular issues facing our country.
This is going to be a powerful asset for Sen. Rubio and it's why I believe even though he's currently polling in the single digit, he is going to be a top contender for the Republican nomination. His policies don't alienate the right or the establishment. He's someone both groups could conceivably get behind. His candidacy would give the Republicans an opportunity to make history: electing the first Hispanic president (to be fair, Ted Cruz would also be the first Hispanic president.) But above all of that, Rubio's got something that will be extra potent in early primary states: he is 100% sincere. He believes everything he is saying in his speech. And that can go a long way when you're connecting with voters doing the hard yards in smaller settings, high school, gyms and living rooms in Iowa.